The World’s Largest Swimming Lesson™ Celebrates 15 Years of Saving Lives on Thursday, June 20, 2024

 

FOR IMMEDIATE RELEASE

Contact: Beth Root

Phone:913/544-5734

Bethroot@Buzzonic.com

 

The World’s Largest Swimming Lesson™ Celebrates 15 Years of

 Saving Lives on Thursday, June 20, 2024

Hundreds of aquatic facilities, swim schools and waterparks will kick-off the first official day of summer by helping spread the message Swimming Lessons Save Lives™.

Launched in June of 2010, The World’s Largest Swimming Lesson™ (WLSL) is a global water safety event focused on teaching life-saving water competency skills to help prevent drowning and make water recreation more fun while building awareness about the vital importance of teaching kids to swim.

The 15th Annual WLSL event will take place around the globe on Thursday, June 20, 2024 over the course of 24 hours. The World Waterpark Association coordinates this event as a follow-up to National Water Safety Month. All types of aquatic facilities and learn-to-swim providers are welcome and encouraged to participate. Local WLSL events take place at hundreds of locations on six continents. Host Locations can create a special WLSL event for their community or participate in the program by tracking and promoting their regularly scheduled swim lessons that day. A certified swim instructor must lead the WLSL, but participating locations are not required to be swim lesson providers.

Sadly, drowning is now the leading cause of death for kids ages 1-4, the second leading cause for kids 5-14 and the third leading cause of unintentional injury-related death worldwide. “There is still a lot of work to be done in connecting the dots between the real risk of childhood drowning and the need for basic water competency skills, crucial parental supervision and the use of layers of protection including proper fencing,” said Rick Root, President of the World Waterpark Association. Fortunately, the WLSL event is a tremendous communication platform to educate parents and caregivers about this critical issue.

The cost to participate is $89 per facility, with discounts for operators that host the event at multiple locations. Registered facilities receive a comprehensive, turn-key Host Location Guide and digital marketing materials, including logos, posters, flyers, web banners, press releases and social media graphics, day-of-event materials, guidelines and the curriculum.

Since its inception, 5,487 aquatic facilities in 53 countries across six continents have served more than 383,000 kids and adults, helping generate billions of life-saving media impressions about the crucial importance of teaching children to swim.

To learn more about the WLSL program and register your facility as an official Host Location, visit wlsl.org or call the WWA office at 913-599-0300.

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