Competitor Extends Partnership with NCAA

November 2, 2021

Contact: Kristen Linehan Omli |

Competitor Extends Partnership with NCAA

Columbus, Ohio — Competitor® is proud to announce that the National Collegiate Athletic Association (NCAA®) has extended its partnership as the official lane line for all NCAA Swimming Championships in Divisions I, II and III. 

“We are thrilled to continue our relationship with the NCAA. The past four years have been a wonderful partnership,” said Brad Underwood, President of Competitor, “It truly makes a statement when you see our lanes at the NCAA Championships.  We take great pride in making sure the NCAA coaches and swimmers have the best lanes by their side at the NCAA Championships.”  

Competitor Gold Medal lane lines have been used in NCAA Swimming Championship Meets for years, including the past four years as part of the original partnership.  “We’re elated that Competitor will continue to support our NCAA Division I, II, and III Swimming Championships with lane lines,” said Chris Termini, Managing Director of Championship External Operations. 

“Commitments like this are vital to the NCAA’s ability to deliver an excellent championship experience for our members and student-athletes,” notes Termini. The extended partnership will ensure that all NCAA swimming championships use Competitor lane lines.  

About Competitor®

Since 1968, Competitor has been the international leader in the production of lane lines for competitions around the world. As the official lane line for USA Swimming and The NCA, Competitor has been a part of ten of the past fourteen Olympics.  Molded and assembled in the U.S., using U.S.-made components, Competitor products are durable, easy-to-set-up and store, and are sold through distributors, licensees, and dealers worldwide. The Competitor line also includes store lane reels, pace clocks, backstroke flags.  Visit for more information.

About the NCAA®
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being, and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. Visit and for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes. The NCAA is proud to have AT&T, Capital One, and Coca-Cola as official corporate champions and the following elite companies as official corporate partners: Aflac, Buffalo Wild Wings, Buick, Geico, Great Clips, Invesco, Lowe’s, Marriott International, Nabisco, Nissan, Pizza Hut, Reese’s, Uber Eats, Unilever and Wendy’s.

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Juliene Hefter

Juliene is the Executive Director/CEO of AOAP. She has a background in running and operating diverse aquatic facilities and venues and is a national and international speaker on a variety of topics. She is also an expert witness/consultant.

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