AOAP Strategic Plan
Mission Vision Values
Association of Aquatic Professionals
A. Mission Statement
“We believe in promoting and supporting the aquatic profession through advocacy, research, and education on aquatic issues and to provide a common forum for members, educators, and aquatic suppliers that contributes to their professional advancement.”
B. Vision Statement:
Description – The vision statement is given in two layers. The first layer is a general statement of vision. The second layer provides more detail on the components of the vision based on the core businesses of the Association.
Level One –
“The AOAP will be the leading organization representing aquatic professionals in advocacy, education, research, and professional collaboration.”
Level Two –
The AOAP will be the leading organization representing aquatic professionals in advocacy, education, research, and professional collaboration. This means that the AOAP will promote:
Advocacy – by getting ahead of issues and being an agent to favorably managing change affecting the aquatic industry, providing a consistent message, provide a respected and credible influence on aquatic issues, create elevated awareness for areas of concern, and presenting positions that are publicly valued.
Education – by increasing public awareness of the aquatic field, raising aquatic safety awareness, hosting compliant facilities training, demonstrating aquatic activities return on investment, and hosting forums to present non-biased information to the public and legislative bodies.
Research – promotion of current, fact-based solutions (scientific process) on aquatic issues and solutions, coordinate the investigative process that establishes resources to initiate innovation and better aquatic business practices.
Professional Collaboration – by providing a forum promoting an inclusive networking environment that fosters open idea exchanges, supportive relationships, shared goals, leadership development, and consensus building.
C. Values
The AOAP Board of Directors team will serve the Association with the following values:
“We care about our members, our profession, and the customers our members serve. We do this with integrity, respect, trustworthiness, and dedication to egoless, purpose based leadership.”