The Association of Aquatic Professionals is a domestic 501(c)3 Non-Profit Corporation and is run by an all volunteer Board of Directors and a full-time Executive Director/CEO, and a independently contracted Social Media, Marketing and Member Engagement Director (new in 2021) that exclusively promotes and advocates policies, practices and procedures that contribute to safer and improved aquatic education, aquatic recreation activities, programs, and facilities; provides and supports quality aquatic education opportunities; coordinates and conducts research in the field of aquatic management and safety; promotes coordination and cooperation between established aquatic associations responsible for all aspects of aquatic programming, aquatic management, aquatic operation and maintenance and aquatic facility design. As well as providing an annual conference and educational workshops for communities on drowning prevention and education. A portion of all proceeds will be used towards drowning prevention, i.e. for Learn to Swim Program Lessons and Grants for Life Jackets.
Additional goals of the Association of Aquatic Professionals shall include but is not limited to, the following:
- To unite in one organization all professional aquatic personnel.
- To establish and promote professional standards and ethics.
- To encourage professional development of all aquatic personnel by creating specific educational curriculum for all levels of aquatic activities.
- To promote the public visibility of aquatic activities and facilities nationwide.
- To advocate the interest of aquatic personnel as a group where their professional interests are involved.
- To encourage and conduct studies and research on matters of professional and public interest.
- To promote interrelationships and networking between aquatic personnel.
- To enhance and improve the health, well-being and leisure time needs of participants in aquatic related programs.
- To encourage the advancement of sound administrative practice in aquatics.
- To work with colleges, universities, professional schools and professional groups in the development of curricula designed to prepare students for the field of aquatics.
- To work or consult with committees, agencies and governments in establishing service, programs and facilities for aquatic-related leisure time activities with whom these organizations may be involved.
- To act as a resource to those companies who provide products and services relating to design, construction, operation, and renovation of aquatic facilities.